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Mar 1, 2024 | 6 min read

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Aditi Patel

Top 10 Gold Investments Editor

Gold investment is a good strategy to diversify your portfolio and safeguard your wealth due to its reputation as a secure asset. However, for beginners, the abundance of options and unfamiliar terminology can be overwhelming. Even experienced investors can benefit from refreshing their knowledge to make informed decisions.

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In this article, we will look at six common mistakes new investors make when investing in gold and provide tips to avoid them.

One of the most common missteps to avoid when investing in gold is making emotional decisions instead of basing them on a well-thought-out investment plan. A mistake that beginner investors frequently make is purchasing physical gold only during significant economic or geopolitical crises, causing the price of gold to soar.

However, this approach can be misguided since it assumes that gold is only useful during times of crisis. In reality, as part of a diversified portfolio, gold can be a crucial component of a long-term investment strategy, offering protection against inflation, currency fluctuations, and other uncertainties.

You might miss out on profits that could have been made if you invested your money in gold earlier instead of waiting for a crisis to occur.

What to do:

To optimize the benefits of your gold investment, consider purchasing gold and other precious metals regularly, without waiting for a crisis to occur.

By doing so, you can take advantage of its potential for long-term growth and benefit from a technique known as cost averaging. This approach involves investing the same amount of money on a regular basis, regardless of the current price of gold.

This strategy helps to smooth out the volatility of gold prices over time, allowing you to build up your gold savings at an affordable rate. Furthermore, by investing in gold regularly, you can diversify your portfolio and safeguard your wealth against inflation and other economic uncertainties.

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When it comes to purchasing gold bullion, it is crucial to conduct thorough research and find a trustworthy reseller, just like any other investment. Failing to do so might make you regret some of your decisions.

For instance, if you found a gold reseller online and they demand upfront payment, this can be a red flag. Lack of transparency and unwillingness to disclose all details about the gold they are selling can also be a concern. A trustworthy gold reseller must be open about important details such as the purity and quality of their gold, as well as any associated transaction fees.

What to do:

Conducting research is crucial to prevent the risks associated with selecting an unsuitable gold dealer. You can begin by engaging with multiple resellers to identify a trustworthy one and ensure that you are investing in high-quality gold products that align with your investment objectives.

Taking a long-term approach is typically advisable when investing in physical gold. However, the best approach for you depends on your investment strategy and goals. While it’s possible to speculate on the price of gold, it’s generally not a short-term investment due to its historical price fluctuations and long-term appreciation trend.

Like any other physical product you purchase, such as cars or clothing, resellers charge a fee at the time of purchase. This fee, also known as the “premium” for precious metals, covers production and logistical expenses as well as the reseller’s profit margin. Therefore, after buying gold, investors and savers must wait for the gold price to increase enough to cover the initial cost before they can begin making a profit. 

Since gold tends to increase in value slowly over the long term, it is important to avoid purchasing it only during troubled economic times when the price is usually higher. This can help minimize the waiting time required to recoup the initial cost.

What to do:

It’s important to remember that investing in gold is primarily a method of building wealth and savings over time through price appreciation, rather than a source of income. As with any investment, it’s essential to use funds that you’re comfortable with.

Another common mistake that beginner investors make when investing in gold is putting all their money into one type of gold product, such as gold coins. However, if cost-effectiveness is your goal, then investing in gold bars may be a better option. For gold coins, production time, costs, and craftsmanship all factor into the price. Therefore, if you want to get more gold for your money, investing in bars may be a better choice.

If you’re a collector or want to give a special gift, gold coins or collectibles might be more suitable. In addition, gold coins can be more practical for selling in small amounts because of their lower weight and smaller size. This feature can make them a more flexible choice for investors who prefer to sell their gold gradually over time.

What to do:

Diversifying your investment portfolio with different types of physical gold products, such as bars, coins, and collectibles, can be a wise strategy to reduce risks and increase potential returns. However, new investors should also note that there is no universal approach to diversification that fits everyone. Your specific investment goals, risk tolerance, and financial situation should determine the best diversification strategy for you. So, consider seeking professional advice and carefully evaluating your options before making any investment decisions.

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Diversification is a concept that is familiar to many gold investors, and it may have even been the motivation for them to invest in gold in the first place. Essentially, diversification involves purchasing a variety of assets across different asset classes in order to mitigate risk and maintain a balanced portfolio between high-risk and low-risk investments.

Even after the initial gold purchase, it is still important to periodically assess whether your portfolio remains well-diversified and balanced. Many investors who believe they are risk-averse can end up with an imbalanced portfolio, with too much exposure to stocks or crypto and too little gold, thereby increasing their risk. Gold is an excellent diversifier, as its price is often uncorrelated or negatively correlated with other assets, including stocks.

What to do:

It’s important to periodically review and rebalance your investment portfolio to ensure it aligns with your investment strategy. Neglecting to do so can result in an unbalanced portfolio, with too many risky assets and not enough safe-haven assets like gold. In this case, it may be wise to sell some of the risky assets and increase your gold holdings. Experts often suggest allocating between 5% and 20% of your portfolio to gold and precious metals, depending on your risk tolerance.

Investors often overlook the importance of the purity of the gold they purchase. Purity is measured by the amount of pure gold present in the product. For instance, a gold coin made of 24-karat gold is considered the highest possible purity as it consists of 99.99% pure gold. On the other hand, a gold coin made of 18-karat gold means that only 75% of the coin is pure gold, while the remaining is made up of other metals. It is essential to pay attention to the purity of gold as it can affect the value of the product and its resale potential.

Gold purity is crucial because any product with a purity level below 99.5% is not considered investment gold. Such products may be suitable for industrial or jewelry purposes, but not for investment. Therefore, it’s vital to ensure that the gold product you’re buying has a high level of purity so that it can hold its value.

What to do:

The purity of your gold items has a significant impact on their value, durability, and liquidity. Therefore, it is crucial to invest in high-quality, pure gold to ensure that your investment retains its value and is easy to resell when you need it.

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Do consider the timing of the investment: The timing of your investment in gold can have a significant impact on your returns. For example, buying gold when prices are high can be risky, as you may end up losing money if prices decline.

Do not focus too much on short-term profit: Gold is often seen as a long-term investment, so focusing too much on short-term gains can be a mistake. While gold prices can fluctuate over the short term, they tend to be more stable over the long term.

Remember to check on your portfolio: Investing all of your money in gold can be risky, as it puts all your eggs in one basket. Consider assets such as bonds, stocks, and real estate to create a more diversified investment portfolio

Research and find a reputable reseller: This is crucial to avoid any potential mistakes when investing in gold. A trustworthy reseller should be open and transparent about the source of their gold, any fees associated with the transaction, and other important details that may affect the investment.

Buy gold products that suit your goals: Your choice of physical gold products, whether bars, coins, or collectibles, should be based on your investment goals. Take time to evaluate each product’s advantages and disadvantages and select the one that aligns with your financial objectives.

Gold purity is a crucial factor: It’s important to consider the purity of the gold you’re buying to ensure that your investment retains its value and is easy to resell when you need it.